Work
Three real projects: a product I designed and shipped for a startup client, a graphics engine built from scratch, and a user-research study. Select an entry to preview it.Tap an entry to see its details.
About
"Good design is the one you
don't remember fighting."
I'm Juan F. Gutierrez, a Product & Interaction Designer focused on intuitive, accessible experiences that solve real problems.
I like working across the whole process, from research and information architecture to wireframing, prototyping, and building the real thing. So far that's meant shipping a product for a startup client, running a user-research study, and building a graphics engine from scratch.
My path into design began in game development, where I fell for understanding user behavior and crafting interactive experiences. Because I can also code, I bridge design and engineering, and build things that are both thoughtful and technically real.
- Currently based
- Gothenburg, SE
- Focus
- Product · UX · Interaction
- Products shipped for clients
- 1
- I bridge
- Design × Code
Process
I work in loops, not waterfalls. These four repeat at every scale, from a single component to a whole product, and the fourth one never quite closes.
I go straight to whoever's actually stuck with the problem, a client, a co-founder, or my own repeated frustration with a tool. No layer of process between me and the friction.
I reframe the problem in one sentence that has to survive being argued with, by a client with different instincts, a teammate, or myself a year later. If it can't survive that, it isn't sharp enough yet.
I build in the real medium, not a mockup of it. Code is my Figma. The fastest way to test something is to make the actual thing and see if it holds.
I try to break what I build before anyone else can, across devices, hardware, and edge cases, then I keep maintaining it. Nothing I've shipped has been handed off and forgotten.